Tag Archives: renaissance

Adobe has always lead the industry when it comes to graphics software. Photoshop is the defacto standard in image editing, to the point of being a verb. Their video editing software, Premiere, and their vector graphics editing tool, Illustrator, are equally as influential in their respective markets. But Adobe’s software has always been expensive. A suite of their products can set you back $1,500 to $2,000 easily. The result has been rampant piracy of the software among those who refuse to plunk down a month’s pay for some bits and bytes. The lost sales must be incalculable; the damage to Adobe’s bottom line, irreparable. Or is it?

Continue reading →