Tag Archives: adobe

Adobe Creative Cloud and the New Renaissance

Adobe has always lead the industry when it comes to graphics software. Photoshop is the defacto standard in image editing, to the point of being a verb. Their video editing software, Premiere, and their vector graphics editing tool, Illustrator, are equally as influential in their respective markets. But Adobe’s software has always been expensive. A suite of their products can set you back $1,500 to $2,000 easily. The result has been rampant piracy of the software among those who refuse to plunk down a month’s pay for some bits and bytes. The lost sales must be incalculable; the damage to Adobe’s bottom line, irreparable. Or is it?

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